Conference sessions
Music, media & Africa’s cultural power
This session explores how African music is represented, promoted and monetised across different media ecosystems. From editorial influence and radio to digital platforms, storytelling and artist-led media, the panel will examine how the industry can build stronger connections with audiences and take greater ownership of Africa’s cultural narrative.
Speakers
Obi Asika – DG, National Council for Arts & Culture (Nigeria)
Olivier Laouchez – CEO & Co-Founder, Trace+ (France)
Sevi Spanoudi – Founder & CEO, Black Major (South Africa)
More speakers to be confirmed